The Anycover brand design encapsulates the essence of modern insurance protection, tailored to the dynamic and diverse needs of individuals and families in Singapore. Rooted in reliability, innovation, and accessibility, the brand identity aims to establish a strong emotional connection with the target audience while emphasising the company’s commitment to providing comprehensive coverage and peace of mind.
Scope of Work
Photography and illustrations depict real-life moments and scenarios that resonate with the target audience. Imagery showcases diverse families, individuals pursuing their passions, and milestones in life, reinforcing the message that Anycover is there to safeguard these moments.
Through simplicity, versatility, human-centricity, and trustworthiness, the brand identity resonates with the target audience, fostering a strong emotional connection with Anycover.