Collectius

Collectius is Asia’s leading fintech company in debt management services and a trusted restructuring and servicing partner to financial institutions and commercial companies.

Project Type

Branding

Scope of Work

Branding & Concept

Industry

Digital Services, Tech

Our branding project entails crafting a distinct brand identity. We focus on conceptualizing brand guidelines, logo design, and developing mockups and collateral. With expertise in Digital Services and Tech, our endeavor aims to solidify Collectius’ market position and enhance brand recognition within the industry.

The outcome

The branding revamp for Collectius resulted in a rejuvenated brand image, characterised by a younger and fresher aesthetic. A contemporary tone of voice and the use of illustrations and flat graphics portrays Collectius as a more approachable and trustworthy partner. Additionally, the comprehensive branding book and guidelines we created serve as valuable resources, empowering Collectius to maintain consistency across all marketing efforts and effectively communicate its brand identity to stakeholders and clients alike.