A trusted brand by 8,000 businesses, Deel is the fastest-growing HR and compliance platform. Deel’s digital suite of employment solutions allows companies to hire across borders seamlessly.

Project Type


Scope of Work

Campaign Concept, Illustration


Human Resource, Tech

To raise brand awareness and top-of-head recall, we needed to increase visibility both literally and allegorically, in proposed high-catchment areas around the CBD. Strategic locations were proposed to capture the highest possible footfall and eyeballs of the PMET segment.

In addition, full wall stickers were creatively integrated with lightboxes to fully leverage on the station’s full takeover concept

The outcome

Guided by the brand’s bright and varied colour palette, vibrant and attention-catching large format print and digital ads were displayed at locations around and in major CBD MRT stations – Raffles Place and Tanjong Pagar. Prominently featuring bold tag lines and colourful contrasting illustrations, the artwork encapsulated the brand’s personality and spoke to its approach to HR solutions – easy, simple, and seamless.