Herbal Candy Activations – Nin Jiom

Soothing coughs and sore throats with natural herbal extracts, Nin Jiom is a staple in Asian households. To elevate their brand presence locally, we helped Nin Jiom engage new consumers through digital creative content and novel brand experiences.

Project Type

Campaign, Digital, Social Media

Scope of Work

Campaign Concept, Branding & Concept, Social Media Management

Industry

FMCG

Campaign 2019 insights

To raise brand awareness of their product to a new and younger consumer generation, we wanted to create new ways for digital audiences to interact with and sample brand products.

To educate consumers about the benefits of herbal candy, we decided to immerse them in a gamified journey as brand experience. A space where they could learn more about the health remedies through play.

The outcome

Our campaign fostered strong brand recall with consumers on the ground who either saw our roving advertisements or took part in brand activations. On digital platforms, influencers and digital marketing initiatives were deployed to raise awareness of the products, as were competitions aimed at populating social platforms with organic consumer content endorsements.

Campaign 2022 insights

To educate consumers about the benefits of Nin Jiom’s herbal candy series as a remedy for all ages, even younger kids ages 6 and up, a radio contest was held in conjunction with KISS92FM.

Audiences were invited to try out the natural healing properties of the herbal candy range, and selected winners were given a chance to show off their vocal prowess on-air, bringing both fun and education together.

The outcome

Our campaign fostered strong brand recall with consumers on the ground who either saw our roving advertisements or took part in brand activations. On digital platforms, influencers and digital marketing initiatives were deployed to raise awareness of the products, as were competitions aimed at populating social platforms with organic consumer content endorsements.

We have engaged Sixmoredays on a digital retainer for three years now, and recently embarked on on-ground activation with them. Their work has been very creative and they’re easy to work with. With fast turnaround time, certainly an agency we will recommend!

Marketing team
Nin Jiom Medicine Manufactory (HK) Ltd