JACK ‘n JILL Singapore Social Media

Since the 1980s, URC Singapore has been delighting households with its iconic Jack ‘n Jill potato chips and Roller Coaster snacks. Using only quality ingredients, URC’s commitment to quality and taste has allowed Jack ‘n Jill to continuously provide great-tasting products.

Project Type

Digital, Social Media

Scope of Work

Branding & Concept, Social Media Management


Food & Beverage

We embarked on a digital initiative focusing on branding and social media to enhance brand reception and product awareness. A key challenge was keeping consumers engaged with their established product lines, prompting us to creatively reskin and present the products in diverse and innovative ways.

The outcome

The project elevated URC Singapore’s brand reception and product awareness through digital and social media channels. By implementing creative strategies to resell the SKUs, there was maintained consumer engagement and interest in Jack ‘n Jill products. Innovative ideas and dynamic content played a key role in creating a stronger connection between the brand and its audience.