Lee Kum Kee

With the mission of “Promoting Chinese Culinary Culture Worldwide”, Lee Kum Kee provides over 300 choices of sauces and condiments to over 100 countries and regions worldwide, and has become an international household name as well as a symbol of quality and trust.

Project Type

Branding, Digital, Print

Scope of Work

Branding & Concept, Printing & Production, Logo Design


Food & Beverage

As part of the FMCG category, Lee Kum Kee continues on a comprehensive marketing endeavor integrating digital and print elements within the Food & Beverage industry to bring the best quality products to its audience. Tasked with refining its branding and conceptual framework, the project extends to printing and production, including logo design.

The outcome

Upon completion, Lee Kum Kee elevated its brand recognition and market presence. The integrated branding efforts, encompassing digital and print mediums, reinforced the company’s commitment to promoting Chinese culinary culture worldwide. The distinct designs created for each product also ensure that the visuals and product awareness stands out well on supermarket shelves and digital interfaces like their online stores.