Mosque-Madrasah-Wakaf Shared Services

The Mufti Ramadan Zakat Campaign 2023 is designed to be a comprehensive and impactful initiative aimed at encouraging and facilitating the practice of Zakat during the holy month of Ramadan. This rationale outlines the key design principles, objectives, strategies, and anticipated outcomes of the campaign, demonstrating its potential to make a positive contribution to both the beneficiaries and the overall community.

Project Type

Campaign

Scope of Work

Campaign Concept, Illustration

Industry

Government

By adhering to the principles of cultural sensitivity, transparency, and collaboration, the campaign aims to facilitate Zakat payments, educate the community, and alleviate poverty in a meaningful and impactful way.

The outcome

Guided by a colourful and contemporary approach, a set of collaterals, including brochures, banners, and print ads were created. Prominently featuring bold headers and sophisticated layout and typesetting, the artworks captured the concept of giving and uplifting community during Ramadan, while delivering information with ease.