Perspirex Campaign

Perspirex was looking to increase brand awareness through a tactical campaign that would drive better brand recall digitally. To enable this, we proposed a campaign that would bridge the physical on-the-ground brand experience of the consumer with the post-digital brand recall on social media.

Project Type

Campaign, Digital, Social Media

Scope of Work

Campaign Concept, Social Media Management

Industry

Retail

The NO SWEAT Campaign, proposed by us, seeks to seamlessly connect consumers’ physical experiences with the brand to their digital engagement on social media. Through compelling video content and impactful visual recall, we strive to reinforce Perspirex’s brand image and drive brand recall digitally.

The outcome

Through an innovative physical and digital campaign, Perspirex reinforced its unique selling proposition and educated consumers on proper product usage. The campaign resulted in an increased brand visibility, higher engagement rates, and a notable uptick in sales driven by Perspirex partner stores.