SKM Singapore’s Friendly Neighbourhood Award 2023 Identity Motif

Celebrating Singapore’s kampung spirit, the SKM Friendly Neighbourhood Award recognises grassroot-led initiatives and programmes that promote inter-community bonding.

Project Type

Branding, Campaign

Scope of Work

Branding & Concept, Logo Design



Our approach includes incorporating the existing Singapore Kindness Movement mascot, “Singa” into the plaque design, serving as a symbolic representation of the initiative. We also coordinated and managed the project to ensure its effective execution and alignment with the overarching objectives of promoting kindness and fostering community cohesion.

The outcome

An official unveiling ceremony with guests-of-honour was held in each neighbourhood to celebrate the collective community spirit and win across all awarded neighbourhood districts.